Social media can be fast and chaotic for any
business owner, making it crucial not to dive in without a plan. Each month
retailers are presented with a unique challenge to promote products, events and
sales on limited resources and tight deadlines. Taking the time to develop a social
media content calendar is a no-brainer for anyone who wants to avoid major
headaches and streamline efficiency for their marketing team.
Everything starts with the strategy
Social media strategy provides clear goals and target audiences, making it a perfect document to reverence while making a calendar. The targeted messages and conversations that you want to have during the month must originate directly from your business. If you are introducing a new product next week, it’s time to hype it up and generate some buzz around it with a contest, product reviews, photos, videos or any of the other ways connect the product with the customers online. You don’t have to plan each individual tweet or Facebook posts, but the calendar should create an overall framework on how to engage with your customers.
Important elements to have
Your social media calendar should give you a bird’s eye view of the month as well as actionable steps to take each week and day. The basic break out of content is by topic, time and platform you will be posting it on. If you are not the only person running the social channels, make sure there is a clear distribution of roles.
Don’t forget to engage
This level of planning and strategy may seem very counter-intuitive to spontaneous conversation style of social media, but it will help you keep focused. Remember that an important part of any conversation is listening. When you are scheduled to talk about a certain topic or a theme, you must actively listen to the conversation going around the topic and participate whenever possible.
Retail social media marketers are increasingly bombarded with new information, stress and challenges. Taking the time to update and maintain a social media calendar will help you and your team focus on important business tasks while translating them into actionable social media steps.